How to Optimize Social Commerce Campaigns as We Approach the Festive 2025 Peak Season
As the year-end festivities loom, social commerce is skyrocketing – and smart Amazon and Shopify sellers are taking notice. With over 5 billion people on social platforms and U.S. social commerce sales projected to hit nearly $79 billion in 2025, integrating social channels into your festive ecommerce strategy is a must. Younger shoppers lead the charge – for example, 40% of Gen Z plan to buy holiday gifts via social media (vs. 20% overall) – so reaching customers where they browse and click is critical this peak season.