Shop the Moment Commerce: Turning Real-Time Engagement into Instant Sales
Shop-the-moment commerce – live, interactive shopping on social and video platforms – is no longer niche. It’s a global retail force. TikTok Shop surpassed $50 billion in GMV in 2025, continuing its explosive growth after topping ~$33 billion in 2024, with the U.S. still expanding rapidly following its breakout launch. China remains the global leader, with livestream commerce exceeding $700 billion in annual sales and on track toward the multi-trillion-dollar mark by mid-decade. In the U.S., livestream shopping is also scaling fast, projected to surpass $68–70 billion by 2026.