Fulfillment Innovation & Last-Mile Pressure: How Retailers Can Win the New Delivery Race
In today’s hyper-competitive eCommerce market, fast delivery expectations, cross-border demand, and rising return volumes are transforming how retailers approach fulfillment. Customers now expect same-day, next-day, or precisely tracked delivery, regardless of where they live. Meanwhile, global shoppers want access to international products without long delays — and they expect frictionless returns too.