Personalization engines that run themselves: The future of ecommerce is adaptive, not static
For years, many ecommerce sellers have equated “personalization” with simple features like “customers who bought X also bought Y,” or maybe using a customer’s name in emails. But as AI becomes more powerful and accessible, a new generation of agentic personalization engines is transforming how stores engage users: not with static rules, but with dynamic, generative, and adaptive shopping experiences tailored in real-time to each user’s behavior, context and intent.