The European E-commerce Opportunity: Are You Missing Out?
Europe’s online retail market is enormous and still accelerating. In 2023 European e-commerce reached about $708 billion and is projected to climb to nearly $900 billion by 2028. This region’s online sales make up only about half of its retail potential, leaving plenty of untapped demand. In other words, “the European e-commerce opportunity” is real. By comparison, the U.S. e-commerce […]