In today’s competitive e-commerce landscape, success depends on visibility. The more shoppers you can reach, the higher your chances of conversion and growth. For sellers in 2025, two platforms dominate that equation: Amazon and Temu. Both attract hundreds of millions of buyers every month, across the US, Europe, and France specifically. Together, they offer unmatched opportunities for sellers to scale quickly and profitably.
This article explores why Amazon and Temu are the two must-have marketplaces for sellers and how tools like ToolE’s Amazon Easy Sync and the upcoming Temu Easy Sync App simplify expansion into these high-traffic channels.
Amazon: The Global Giant
Amazon continues to be the cornerstone of e-commerce worldwide. According to SimilarWeb (Aug 2025), Amazon.com alone attracted 2.7 billion monthly visits, making it the most visited e-commerce site globally. In France, Amazon.fr received 207.5 million monthly visits, securing its status as the country’s number one online marketplace (SimilarWeb).
Beyond traffic, Amazon’s customer loyalty is unparalleled. Recent reports indicate Amazon has over 220 million Prime members worldwide (Statista/Red Stag Fulfillment). This subscription base translates into consistent purchasing power, as Prime members typically spend more and shop more often than non-members.
For sellers, this reach is more than numbers: it’s a massive built-in audience actively looking to buy. In the US, Amazon still commands nearly 40% of total e-commerce spending (Statista), a figure unmatched by any competitor. Whether you’re targeting American, French, or pan-European customers, Amazon’s scale ensures visibility at every stage.
Temu: The Fast-Rising Challenger
While Amazon dominates, Temu has rapidly emerged as a serious competitor. Backed by PDD Holdings (owner of Pinduoduo in China), Temu has grown at lightning speed since its 2022 launch. By August 2025, Temu.com was attracting 1.8 billion monthly visits (SimilarWeb), ranking it the second largest e-commerce site globally after Amazon.
Europe has been central to Temu’s growth strategy. Data from Ecommerce News Europe (2025) shows that Temu averaged 115.7 million monthly users across the EU in the first half of 2025. Its strongest markets include Germany (19.1M monthly users), France (16.9M), Poland (15.8M), Italy (13.6M), and Spain (12.6M).
In France, Temu’s rise has been especially remarkable. As of August 2025, Temu ranked as the #2 marketplace in France, just behind Amazon and ahead of established competitors like Cdiscount or eBay (SimilarWeb). Over the same period, France gained an additional 2.6 million Temu users, a 19.4% growth in only six months (Ecommerce News Europe).
This meteoric growth underscores how Temu is reshaping online retail in Western markets. For sellers, it represents a chance to connect with millions of new customers who are drawn to Temu’s mobile-first, discount-driven shopping model.
Why Sellers Should Be on Both Platforms
Taken together, Amazon and Temu reach billions of monthly visits worldwide. Sellers who limit themselves to only one marketplace risk missing significant buyer segments.
- Amazon provides access to a highly loyal, established customer base with high purchasing power.
- Temu brings rapid growth, strong mobile engagement, and an expanding footprint in Europe and North America.
By selling on both, merchants can diversify their reach: tapping into Amazon’s scale while capturing Temu’s younger, price-sensitive shoppers who increasingly make purchases via mobile.
In France alone, the contrast is telling: while Amazon.fr leads with 207.5 million visits monthly, Temu has already attracted 16.9 million monthly users in less than three years (SimilarWeb, Ecommerce News Europe). This dual presence allows sellers to cover both premium and budget-focused audiences.
Scaling Made Easy with ToolE
The challenge for sellers is not whether to sell on Amazon and Temu—it’s how to do so efficiently. Managing product listings, orders, and inventory across two (or more) high-traffic platforms can quickly become overwhelming.
That’s where ToolE’s integration apps come in:
- Amazon Easy Sync (available now): Connects Shopify stores directly to Amazon, syncing product listings, inventory, and orders in real time. Sellers can manage all Amazon orders—including Prime, FBA, and FBM—without leaving their Shopify back office. This eliminates overselling, reduces manual errors, and ensures smooth operations. Find out more here: ToolE Amazon Easy Sync
- Temu Easy Sync (coming soon): Offers the same seamless integration for Temu. As Temu continues its explosive growth in Europe and the US, ToolE’s upcoming app will allow sellers to plug into this new traffic stream instantly, ensuring they can capture demand without adding complexity. Find out more here: Temu Easy Sync.
By using these tools, sellers can expand across Amazon and Temu without doubling their workload. Instead of managing marketplaces separately, ToolE centralizes operations, saving time and enabling faster scaling.
Conclusion
E-commerce in 2026 will be defined by two platforms: Amazon, the global leader with unmatched scale and loyalty, and Temu, the disruptor with unprecedented growth across Europe and beyond. For sellers, these marketplaces are not optional—they are essential to reaching the widest possible audience.
With billions of monthly visits combined, both platforms open doors to customers in France, across the EU, and in the US. Sellers who embrace both Amazon and Temu position themselves for maximum visibility and growth. And with ToolE’s Amazon Easy Sync and Temu Easy Sync apps, tapping into these audiences has never been simpler.
The message is clear: if you want to grow in 2026, sell where the customers are—on Amazon and Temu.
