Use Bopis to bring more traffic to your store and increase sales – (Also named “Click & Collect” in the EU)
In the US, more than 200 million shoppers visit the store each month. Think of the potential of tapping into that vast reach for your local store. Amazon BOPIS provides an opportunity to bring your online customers to your physical store, fostering a better connection with them while increasing the items in their shopping cart and keeping your inventory in order.
Benefits of using BOPIS:
Retailers can use Buy Online, Pick Up in Store (BOPIS) to bring together their online and offline experiences, while also encouraging customers to visit their local stores.
- Quick service
For many customers online shopping may be more convenient and offer a faster journey, but there are frustrating aspects of online shopping.
With Bopis, you can help your customers bypass these aspects of online shopping such as waiting 2 days or longer for delivery by getting the products in the hands of the customer in an hour or two, more quickly and efficiently.
- Bring more customers to your local store get more items to the shopping cart
As the use of online shopping has become more widespread, many physical stores have had difficulty in either increasing or sustaining their customer numbers. Shopping online is more convenient and usually quicker. But with BOPIS, retailers can bridge the gap between the digital (online stores) and the physical (local stores) to bring customers back to their local stores. As a result, almost half of the customers make extra purchases when they come to collect their items in-store – this also helps the local store locations to promote their most popular items and new arrivals.
According to Shopify:
59% of consumers are interested in BOPIS-type shopping options.
Among BOPIS shoppers, 30% chose this order fulfillment option for the first time since the pandemic was declared.
Among BOPIS shoppers, 64% say they are opting for in-store pickup more often than before the pandemic was declared.
- Create better relationships with your existing and new customers
As you may well know, establishing a good relationship with customers is essential for the long-term growth of your business.
Developing a strong bond based on trust and communication makes customers feel more secure and connected with your brand, which can result in an increase in customer loyalty while also increasing the rate of repeat buying.
- Increase your sales by providing more choices
When customers come to pick up their order, they may take the opportunity to browse and potentially purchase additional items. This could lead to increased in-store sales.
Research, shown by the International Council of Shopping Centers, shows over 50% of adult shoppers use BOPIS. And 67% of those people add additional items to their carts when knowing they can pick it up immediately.
- Keep your picked-up in-store stock separated and your inventory organized
BOPIS (Buy Online Pickup In-Store) is a way to streamline inventory management and get real-time stock updates by merging online and in-store inventory tracking. This allows for orders to be fulfilled from either the store or distribution center, depending on which is faster, and gives more access and control over a larger assortment of inventory. Additionally, it provides better insights into what products are available in real-time while also providing customers with In-stock insurance.
All of that sounds great, but you might be asking yourself:
How does BOPIS work?
- Customers buy online, through your website or mobile app
After connecting your Amazon account, setting your locations and organizing your inventory through the app, the customer will be able to select the time and pickup location for the products in their cart. Real-time local inventory updates allow the customer to know exactly when and where the products will be available for pickup.
- You fulfill the online order
Buy online, pick-up in-store is a retail order fulfillment scenario where customers can purchase items online and pick them up at their local store. If the item is in stock, it can be located, picked and packed, and set aside for the customer to pick up.
If the item is not in stock, it can be ordered from another store location or warehouse and the customer will be notified when it is available for pickup.
- The customer picks up the order
Retailers should offer a variety of BOPIS options to customers, such as in-store pickup, curbside pickup, and designated pickup locations. Regardless of which options are chosen, it’s important that the process should be clear and easy to understand from start to finish, with order confirmation and clear instructions on where and how to pick up products.
Statistics prove that the BOPIS market is growing and growing!
The popularity of BOPIS (Buy Online, Pickup In-Store) is increasing due to its convenience, benefits for retailers, stores, and customers, and new technological developments in tracking and digitization. We have the statistics:
The BOPIS market was worth USD 290.63 Billion in 2020 and is expected to reach USD 1011.38 Billion in 2027, growing at a CAGR of 19.50% from 2021 to 2027, according to Brand Essence